ohana.xiiforma.com
XII Labs · client · 2026
Abu Dhabi · Product, AI, Brand and Growth
Ahed Balouk
I build the platformsAI agents3D worldswebsitesbrandscampaigns
behind real estate and hospitality.
- 45
- Projects
- 165
- Skills
- 11
- Live Sites
- 5
- Years in Property
Walk a Home Before It Is Built
360 tours, masterplans and maps that let a buyer step inside long before the keys exist.
Drag to Look Around
Own product2026
Manchester City Yas Residences
360 home tours, a 3D masterplan, a sales world and walkthroughs for the Manchester City branded community on Yas.
- 10
- home tours
- 166
- panoramas
- 16
- floor plans
A real villa from the project, rendered in Blender and walked room to room, the way buyers tour it on the live site.
Own product2026
AD Atlas
Abu Dhabi real estate on one map: 163 projects, developer sales worlds, 360 villas and a paid broker workspace.
- 19
- developers
- 163
- projects
- 2.47 bn
- pixel map
- 1,038
- Ramhan plots, all typed
More in Spaces
The Systems Companies Run On
CRMs, member apps and lead pipelines that carry a lead from the first message to the renewal.
- BayutListings and Leads
- Property FinderListings and Leads
- Developer PortalsInventory
- Meta Lead AdsInstant Forms
- Google AdsSearch and Calls
- WhatsAppConversations
- Website FormsOwn Sites
One RecordCRM0Routed in This Demo
- Sales TeamRouting
- Follow UpTemplates and Agents
- ReportsSpend to Sale
- RenewalsMembers and Deals
Every source lands in one record, gets routed in seconds and is followed up until it closes or renews.
Co-founder2026
DealRoom
A real estate network for UAE agents: the app, its AI tools, the brand and the partner portal.
- 648
- catalogue projects
- 53
- signed-in pages
- 76
- chat languages
- 18
- academy modules
Luxury Facilities2026
Luxury Facilities Member App
A premium members club in your pocket: venues, bookings, a wallet and a QR membership card that works offline, on iOS and Android.
- 59
- screens
- ~372
- tests
- 10
- venue categories
More in Systems
AI Agents That Do Real Work
Arabic and English agents that book, qualify, write and review, with a person always in charge.
AI
مساعد الحجوزاتمتصل الآن
مرحبا، أبغى أحجز فندق في دبي ليلتين نهاية الأسبوع
يا هلا! لشخصين؟ وتفضل قريب من البحر أو وسط المدينة؟
شخصين، قريب من البحر
عندي خيارين متوفرين الجمعة والسبت:
الأول لو سمحت
تم الحجز ✓منتجع على الشاطئ · ليلتين · شخصينوصلك التأكيد على الإيميل
إذا تحتاج أي تعديل على الحجز، أحولك لزميلي مباشرة.
Arabic In. Booking Out.
Luxury Facilities2026
Arabic WhatsApp Booking Agent
An AI assistant that books hotels in Arabic over WhatsApp and knows when to hand off.
- ~59
- tests
- ClaudeArchitectIdle
- CodexReviewerIdle
- GeminiScoutIdle
- HermesLocal ModelIdle
- Plan
- Build
- Review
- Test
- Approve
- Ship
TaskLead Alert Sends TwicePlanning
- brief: lead alert sends twice
- plan: one writer, a reviewer from another model family
- test written first, run on the old code: 1 failed
- fix applied by the writer seat
- review by the other family: GO, 0 findings
- suite: 151 passed, 0 failed
- owner approval: granted
- shipped and watched
Own product2026
Architect Prime
My private AI operations console: chat, voice, memory, a knowledge graph and creative tools, with nothing sent or spent without approval.
- 100k
- lines, zero npm dependencies
- 589
- commits on main
- 151
- test suites
- 21
- action kinds behind one gate
More in AI Agents
Websites That Move People
Scroll films, storefronts and launch pages, built to load fast on a phone and to sell.
More in Websites
Brands From the First Line
Identity systems, membership cards, guides and campaigns, designed end to end.
Luxury Facilities2026
Luxury Facilities Brand Identity
The whole brand of Luxury Facilities: logo system, membership cards, guides, profile, social, hiring and email signatures.
- 5
- brand colours
- 9
- membership card designs
- 16
- perk icons
- 14
- letterhead concepts
Marks and Identities
More in Brand
Films and Stories
Brand films, walkthroughs and bilingual story ads, cut for every screen.
Urban City Real Estate2026
Urban City Story Ads
Thirteen story ads in English and Arabic for the Manchester City Yas Residences Phase 2 launch.
- 13
- stories
- 2
- languages
Dream Wise Properties2026
Felt, Then Built Mirror Reel
A 33 second split screen reel that sets two developers' promises side by side, in English and Arabic.
- 33 s
- 1080 by 1920
- 2
- languages
- 4
- quality gates
More in Film
Growth You Can Measure
Paid media, lead pipelines and launch campaigns across Meta and Google.
- 9
- Meta Business Portfolios
- 3
- Google Ads Accounts
- 22
- Campaigns
- 17/17
- Campaigns Bidding
- 0 to 7
- Leads a Day After Cost Tuning
- AED 183
- Best Launch Cost per Lead
M&M Group2026
Paid Media and Launch Campaigns
Meta and Google campaigns, creative packs and launch pages for property, hospitality and retail brands.
Several brands2024 to 2026
Ad Accounts I Run
Nine Meta business portfolios with their ad accounts and pages, and three Google Ads accounts, run day to day.
More in Growth
Shipped, Watched and Secured
Servers, deploys and security reviews that keep everything fast, up and private.
- deploy portfolio
- building 45 projects
- pictures checked: each one shows once
- release tree verified, byte for byte
- switching live in one step
- live, previous release kept for rollback
- watch servers
- vps1CRMs and Data
- vps2Sites and Agents
- vps3Studio and Worlds
Operations2026
Server Operations
The servers, backups, control plane and watchdogs that keep every product online.
- 57
- containers
- 20+
- system services
- 32+
- domains
- 77
- tables restored, 0 mismatches
Freelance2026
Security Reviews
Freelance scans of websites for leaked data and exposed files, reported privately to whoever runs the site.
More in Engineering
Every Project, in One Place
165 Skills, Each With Proof
Throw them around, then pick any skill to see where it was used and open the work behind it.
Pick a skill to see the proof.
Marketing Showed Me Where Things Break. Engineering Lets Me Fix Them.
I build the systems a business runs on, and the marketing that fills them. My first job title was Marketing and IT Specialist, and I have never really separated the two.
Five years of property campaigns in Abu Dhabi taught me where marketing actually breaks: leads going cold overnight, listings that never reach the portals, and nobody able to say which spend produced which sale. So I started fixing those problems by building the systems instead of filing tickets about them.
Since March 2026 I have led technology and marketing operations at Luxury Facilities, part of M&M Group: the membership CRM the company runs on, a brokerage CRM used by two agencies, a seven-language property portal, the lead pipeline and the campaigns that feed it. Alongside that I co-founded DealRoom, a real estate network for UAE agents, and built AD Atlas, a map of Abu Dhabi real estate for brokers, and Architect Prime, the private AI console I run the work from.
Most of it was built alongside AI, run as a small engineering team with rules: one model writes, a different model family reviews, tests have to fail before a fix counts, and nothing touches production without my approval.
- 3
- production CRMs designed, built and running
- 8
- brands supported across one group
- 3
- production servers run end to end
- 5
- years in Abu Dhabi property marketing
- Co-founderDealRoom, a real estate network for UAE agents
- Technical Product & Operations LeadLuxury Facilities (M&M Group), Mar 2026 to Present
- Marketing ManagerUnion House Properties, Mar 2025 to Dec 2025
- Marketing SpecialistThe Capital Avenue, Feb 2023 to Feb 2025
- Marketing & IT SpecialistOcean’s Wide, May 2021 to Jan 2023
- BSc Biomedical EngineeringAjman University
Contact
Let’s Build the Next One
Call, message or email me directly. I reply the same day.